Case Study
I take on projects other designers pass on because they're too big, too messy, or too tight on time. Whether it's 400 SKUs that need to be consistent or a video ad that has to be ready by Friday, I set up a clear process, stick to the deadline, and hand over work that's ready to use — not a pile of files with instructions.
Here's a look at a few different kinds of projects and how I handled them.
1. Digital & Video Production
Miss Nelly's — Commercial Short Video Production
Miss Nelly's needed brand-consistent video ads produced faster than a traditional studio shoot allows. I paired 20 years of design and brand discipline with AI video tools to produce polished commercials and ad assets that stayed on-brand and shipped on schedule, ready to run as paid ads.
Graham Brown Band — Ongoing Digital & Merch Support
An independent artist needed a steady stream of assets — music videos, tour and show promo graphics, and a merch store — without a label or agency behind them. I manage that output on an ongoing basis: consistent visuals across every channel, timed to releases and shows, built to drive people to actually stream, watch, and buy.
2. UI / UX and Interface Design
Park-Kit — App, Hardware, and Dashboard Design
Park-Kit is a parking technology platform with three very different interfaces that all needed to feel like one product: a mobile app for drivers, on-site hardware graphics, and a live analytics dashboard for lot managers. I designed all three, working closely with the development team to make sure the visuals matched how the product actually worked, not just how it looked in a mockup.
3. Large-Scale Rollouts & Rebrands
Samlex America — 400+ SKU Corporate Rebrand
Samlex needed to unify a brand that had grown inconsistent across several product divisions — RV and solar power products, in this case. I led the rebrand across more than 400 SKUs: technical product guides, wiring schematics, retail point-of-purchase displays, and packaging. Everything had to match, print correctly, and hold up at retail. It did.