Case Study

 

Miss Nelly's Canine Gourmet–missnellys.com

The problem Good products, good reviews on Amazon — but an outdated website, inconsistent social, and no plan for turning attention into sales without constant discounting.

 

What I did

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• Started with a full audit — social channels, email list, blog, website — and turned it into a recommendations doc: SWOT, buyer persona, concrete next steps. That became the roadmap for everything that followed.

• Refreshed the Wix site as a stopgap: new holiday theme, social templates, email template, general cleanup.

• Ran their content for months — weekly blog posts, email sends, Facebook and Instagram, seasonal promos.

• Built their Shopify store from a design by guy@aimcreative.ca — organized the product data, cleaned up checkout, made it read premium instead of templated.

• Rewrote their messaging around actual customer reviews — simple ingredients, USA sourcing, gut health for sensitive stomachs — instead of generic pet-brand copy.

• Ran ad campaigns against what was already proven to work, rather than testing broad, unproven audiences.

• Built a ManyChat automation ahead of the July 4th promo: anyone who engaged with the ads got a DIY recipe page and VIP early access, warming up the list before the sale launched — built around their actual shipping thresholds, not a generic script.

• Fixed a copyright issue on an influencer video by swapping in cleared music so the ad could keep running.

 

Working on now:

Still working with Miss Nelly's today, now on ongoing marketing and planning focusing on B2B.

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