Case Study

 

Samlex America — 400+ Item Corporate Rebrand

The problem Samlex operated across three divisions — Corporate, Solar, and Power — with disjointed marketing materials, legacy product formatting, and scattered technical documentation. Nothing looked like it came from the same company.

 

What I did

• Led the rebrand across all three divisions, redesigning packaging and marketing materials for 250+ SKUs.

• Coordinated brand guideline development with an external agency so every division worked from the same rules.

• Rebuilt technical materials from the ground up — turning wiring schematics and engineering specs into clear, usable RV Solar Power Guides and consumer manuals.

• Designed matching packaging, hardware labels, and point-of-purchase displays so the brand looked the same from the industrial catalog to the store shelf.

• Managed the design team and vendor relationships through the full rollout.

• Organized and ran the corporate rebrand launch event.

 

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